Back in August 2020, Zell am See-Kaprun started a comprehensive strategy process to determine the future direction of the tourism region. A new strategy until 2025, which should indicate the long-term direction of Zell am See-Kaprun and realise the goals of the region, was finally developed together in the team and with over 200 opinions from the market.
Zell am See-Kaprun is a holiday paradise par excellence that stands out from other destinations due to, above all, it’s fascinating experiences between glacier, mountain and lake. And it is precisely these strengths of scenic uniqueness and the wide range of activities that will be the focus of the region’s future direction. Zell am See-Kaprun will be marketed nationally and internationally as a recognisable brand with a clear image. The content of the new Strategy 2025, with new goals, values, target groups and strategic fields of action, was officially presented on 7 June 2021 at a large event with all partners at the Ferry Porsche Congress Center. The new Managing Director of the Austrian National Tourist Office, Ms Lisa Weddig, also conveyed her appreciation of the future development in a video message.
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